01
What Agentic Commerce Is
Understand what an AI agent is, how it differs from automation and chatbots, and why it matters for commerce.
Technology & Enterprise
Agentic &
Autonomous Commerce
Turn browsers into buyers — more intelligently.
Discover how AI agents and autonomous commerce are transforming how businesses sell, engage customers and operate online — creating smarter, more personalised and efficient commerce experiences.
About the Course
Understand the shift from automation to intelligent, goal-driven commerce.
Agentic commerce goes beyond traditional chatbots and rule-based automation. AI agents can perceive information, reason through options, use tools and take actions toward defined goals.
This programme gives entrepreneurs a practical, non-technical introduction to agentic and autonomous commerce, with concrete examples, live demonstrations, discussion and application to real business contexts.
What You’ll Learn
Build the confidence to understand, evaluate and apply agentic commerce.
Conceptual clarity first. Practical application throughout.
02
How AI Agents Work
Explore the perception–reasoning–action loop, memory, tool use and multi-agent collaboration in plain English.
03
Behavioural Commerce & AI
Understand how social proof, scarcity and loss aversion can influence customer journeys — and where ethical boundaries matter.
04
The Agentic Commerce Funnel
Identify opportunities from discovery and consideration through checkout, retention and loyalty.
05
Technology Without Fear
Understand the agentic commerce technology stack, build-versus-buy decisions, and how to work with technical teams and vendors.
06
ROI & Business Case Thinking
Learn how to identify commercial value, prioritise opportunities and sketch a credible case for investment.
07
Risk, Ethics & Governance
Explore hallucination, bias, dark patterns, privacy, security and governance principles for safe and trustworthy deployment.
08
Industry Applications
Explore examples across fashion, marketplaces, payments, direct-to-consumer brands and international commerce.
09
Your First Agentic Step
Identify one concrete, context-relevant action you can take toward agentic capability in your own business or role.
Course Content
A practical 6-hour learning journey.
The programme combines strategic foundations with applied exercises and action planning.
Foundations & Strategy
- Welcome, orientation and key terminology
- What agentic commerce is — and what it is not
- How agents think and act
- Behavioural commerce and AI
- The agentic funnel
- Opportunity reflection and pre-work
Application & Action
- Technology without fear
- ROI, risk and governance
- Agentic opportunity mapping workshop
- Industry spotlights and case examples
- Build-versus-buy considerations
- Personal “My First Agentic Step” action plan
Who Is It For?
For ambitious people working where AI is changing the rules.
The course is suitable for entrepreneurs, early-stage founders, technology professionals, commerce consultants, career changers and intrapreneurs who want to understand how agentic AI can create commercial value.
No technical background is required. Curiosity and ambition are enough.
What You’ll Leave With
A practical framework, not just new terminology.
- A clear working definition of agentic commerce
- A mental model of how AI agents work
- Ability to map agent opportunities across the commerce funnel
- Greater confidence discussing AI with technical teams and vendors
- An understanding of ROI, risk, ethics and governance
- A written, specific first action for your own business or role
Practical Output
My First Agentic Step — Personal Action Plan
Course Details
Agentic & Autonomous Commerce for Entrepreneurs
Dates
20 & 28 November 2026
Duration
6 Hours Total
Network
Inclusive Diverse Founders
Delivered for
Phase Innovate CLG
Ready to Explore the Next Era of Commerce?
Understand where AI agents can create real value in your business.
Join Agentic & Autonomous Commerce for Entrepreneurs and leave with a clearer understanding of the opportunity, the risks and your next practical step.
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